Course on TIC Tools in Business and Entrepreneurship

Course on ICT tools in companies and ventures

Dates: From October 27 to 31 and from November 1 to 3

Hours: 3:00 p.m. – 6:00 pm

Duration: 28 hours

Modality: hybrid

Place: Headquarters – room 6206

Free and Certified

Organized by: Center for Graduates, Center for Entrepreneurship and Business Development, and Riohacha District Mayor’s Office.

Aimed at: Uniguajira graduates.

What will you learn?

Digital Marketing and E-commerce

1. define the market
2. page type
3. Components that the page must carry
4. E-commerce: globalization, customer knowledge, loyalty and Cost Reduction.
5. digital campaign
6. Tips for better digital marketing users
7. SEO

WordPress

1. Importance of having a website and ways to do it
2. Why use WordPress as a CMS
3. Introduction to WordPress (installation, database, themes, plugins)
4. development and design
5. Monitoring, security and backups

google suite

1. gmail
2. Google Calendar
3. Google Drive
4. forms
5. classroom

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